It is better to use vectors than pixels, as they are more scalable and offer high quality. This is especially helpful when the logo must printed on paper or other materials. The logo's appearance will not be affected by any changes in its size. It will look great on business cards, banners, posters, and other media.

Its not always true that a logo has to be an artistic marvel. Sometimes, all a client needs to make a statement is their logo. It is best to ask your client what they are looking to get.

If you're interested in using the company name, initials or logo, ask your designer for some sketches. It should be easily readable and clearly legible. It's tempting to use a complex font or intricate typography. But it could look like a smudge, or even be difficult to read when reduced to a visiting card. Take a look at IBM, which is distinctive and easily readable, or Subway - a neat piece typography.

Let's begin with logo design Contests. These contests, I can tell you, are extremely popular. But, companies and individuals who visit here such sites to have their logo designed don?t realize the damage they can do to their business image. Let's assume that there are 2 dozen people who want to design a logo. Now, how do you tell if one of them is a professional designer and the other is just a novice? How will you be able to tell if they won't just copy your design and send you it? How can you be sure that they won't send you a design that is copied? It is impossible to know.

If you create a logo that isn't professional and of low quality, it will be the same. Your products and services will never be regarded as quality products. You will never earn the trust of your market. You will not be able convince your potential buyers that your products meet the highest quality standards. Your low-quality logo will not win trust, no matter how persuasive your argument. Do you want that? Can you really survive? Is it possible to grow your business with such negative feedback? To avoid this and build your reputation positively, you need to work hard on your logo.

This is a tricky part but talented logo designers shouldn't find it too hard. Instead of downloading fonts from the internet or using custom fonts for your logo, you can create your own fonts so it isn't easy to copy.

If you're interested in creating your own logo, here are some things to keep in mind. Before you start, make sure to keep these things in mind: A logo must be memorable, descriptive, easy to read, and scalable.